Lifestyle diseases are preventable.
Poor nutritional choices and overconsumption of sugar are associated with a growing number of serious health problems – obesity and Type 2 diabetes among them. A staggering 463 million people are living with diabetes (IDF, 2019), a figure that is predicted to grow to 700 million by 2045. In the US alone, one out of every three Americans is diagnosed with diabetes or pre-diabetes and has a higher risk of heart disease and cancer as co-morbidities.
Low and no-calorie sweetened products are a rapidly growing segment of the food and beverage industry as consumers look for healthier alternatives to sugar. But they are increasingly rejecting artificial sweeteners like aspartame and sucralose that currently dominate the market.